About Us
Welcome to Swapnil by AL, a brand exclusively designed for women, where elegance meets contemporary style.
At Swapnil by AL, we believe that fashion is more than just clothing, it is an expression of individuality, a celebration of culture and a gateway to confidence. Rooted in India’s rich traditions, our brand is a harmonious blend of heritage and modernity, offering women the perfect balance of timeless elegance and contemporary charm.
Our journey began with the goal of redefining ethnic wear for women, creating pieces that honour tradition while catering to the modern woman’s aspirations. Building on this strong foundation, we’ve embraced change, introducing a western wear line that complements today’s dynamic lifestyles.
Whether you’re celebrating a festive moment or embracing a casual day out, Swapnil by AL offers something unique for every occasion.
Our Mission
Our mission is to celebrate the rich heritage and diversity of Indian culture by crafting exquisite ethnic wear that empowers women to embrace their individuality with pride. By blending traditional craftsmanship with modern aesthetics, we are dedicated to delivering timeless elegance, unmatched comfort, and superior quality for every meaningful occasion.
Our Vision
Our vision is to establish ourselves as a global leader in Indian ethnic fashion, redefining how traditional attire is perceived worldwide. We aim to create a future where every woman feels a profound connection to her cultural roots, while championing innovation, sustainability, and inclusivity through thoughtfully designed collections.
Our Offerings
Ethnic Wear Collection: Explore a stunning range of sarees, lehengas, bridal ensembles, and Indo-western outfits that beautifully blend traditional elegance with modern flair, crafted with intricate detailing and premium fabrics.
Western Wear Line: Discover our contemporary western collection featuring elegant dresses, co-ord sets, and versatile tops designed for the modern woman’s dynamic lifestyle.
Our Story
Founded in 2023 by Sunil Mittal and Sapna Mittal, Swapnil by AL began as a premium ethnic wear showroom in Gurgaon, dedicated to offering women timeless designs that celebrate tradition and craftsmanship.
The founders, inspired by their shared love for Indian culture and a vision to empower women through fashion, worked tirelessly to create a brand that reflects elegance, individuality, and authenticity.
Starting with a physical presence in Gurgaon, Swapnil by AL quickly became synonymous with quality and refined style, attracting women who value finely crafted ethnic wear. Encouraged by the trust and admiration of our customers, we expanded into the digital space to bring our collections to women across the globe.
Today, alongside our iconic ethnic wear collection, we proudly introduce our western wear line – a celebration of modern trends designed for the confident and versatile woman.
From our beginnings in Gurgaon to becoming a name recognized for excellence, Swapnil by AL continues to craft clothing that tells your story, one outfit at a time.